The Branded Luxury residential services idea has substantially transitioned beyond infrastructure, location, and connectivity. With an increase in the number of High Net Worth Individuals (HNIs), India is rising as an economic powerhouse, which is generating increased demand in the luxury property market. According to Mordor Intelligence, the Indian luxury residential real estate market will be worth USD 38.02 billion in 2024, growing at a compound annual growth rate (CAGR) of 21.81% to USD 101.92 billion by 2029. Furthermore, the demands of today’s buyers have changed the dynamics of the real estate market. To stay relevant and attract more consumers, real estate developers are now offering premium amenities and luxury houses. It provides for all of the aspects that are often not accessible in traditional residential complexes, including locations and facilities. Many individuals and business owners have been able to work from home throughout the years due to technical developments, and the epidemic has resulted in a significant increase in remote employment. Luxury property sales are expected to increase in the next few years as a result of the present work-from-home environment’s popularity.
Transitioning to experiential living
Today’s homebuyers are moving beyond conventional ideas of luxury, seeking living settings that enhance their entire well-being and lifestyle preferences. Real estate developers are responding to this trend in the luxury real estate market by including wellness facilities, green areas, and recreational amenities into their residential developments. Luxury residences, managed with meticulous attention by residential property management teams, provide a wide range of activities designed to improve inhabitants’ quality of life, from luxurious infinity pools and spa retreats to tranquil rooftop gardens and exclusive theaters.
Tech Innovation
In an age of technological advancement, luxury housing is embracing innovation to enhance the living experience. Smart houses with Internet of Things (IoT) gadgets, home automation systems, and virtual concierge services are becoming more widespread in upmarket neighborhoods. Home purchasers value the ease, security, and energy efficiency afforded by these cutting-edge technologies, which drives demand for tech-savvy luxury homes.
Vibrant lifestyle and Desirable locations
The desirability of luxury homes is still heavily influenced by its location. Prime locations in bustling commercial districts, affluent towns, and stunning seafront settings continue to fetch high prices, thanks to their closeness to business hubs, cultural attractions, and recreational amenities. Furthermore, developing lifestyle centers and gated communities with integrated facilities are becoming popular among luxury purchasers looking for exclusivity, seclusion, and a strong feeling of community.
Marketing with 360-degree branding for Luxury
To fulfill customers’ requirements, real estate marketing consulting services must provide 24-hour service and lift their marketing game with careful branding, faultless presentations, and a complete emphasis on clients. Their websites, social media, and local marketing should highlight luxury residences. Buyers now have a range of choices for learning more about real estate developments and builders before signing a contract, thanks to social networking sites and the creation of websites containing all of the project specifics. Buyers may see a video tour of the property, allowing them to make an informed choice. To attract more potential consumers, branded developers optimise everything from content to marketing advertising.
Top-notch facilities and amenities
Luxury homes in India are also on the rise due to the availability of great facilities. Because having lifestyle amenities accessible makes it easy to maintain a high standard of living when leaving the house is difficult. Swimming pools, clubhouses, jogging paths, gyms, gardens, sports courts, movie theatres, and video door phones are among the facilities provided by luxury complexes. A premium residential development’s amenities include utilities and facilities. A 24-hour security monitoring system, uninterrupted electricity supply, and covered parking spots guarantee that residents have a high quality of life.
Likewise, guardians real estate advisory Luxury is a specialised division dedicated to showcasing premier residences and development projects. As a distinguished real estate advisory firm boasting a proficient team, we collaborate closely with developers, urging them to highlight branded luxury properties. In response to the swiftly growing market, developers are increasingly focusing on high-end infrastructure and refined living environments to align with the evolving preferences of buyers. With The Guardians Real Estate Advisory, real estate consultancy firm, buyers looking for the pinnacle of upmarket living are provided with a wide range of options, allowing them to make an informed choice. Learn more on The Guardians’ website or book a consultation with one of our specialists.